Educate consumers on the benefits of a new BAND-AID® Brand product, while re-invigorating the Jingle to engage Mom.
Mobile Tours, Sampling Campaigns, Web Design, Application Development
Mosaic set out to change the way consumers see BAND-AID® Brand Bandages. A team of ambassadors hit the road in a branded mobile recording studio, inviting moms and their families to sing the beloved BAND-AID® Brand jingle. Performances were captured on video, with links emailed to consumers inviting them to view, share and vote on videos via facebook.
It starts with the consumer, and where they are
Based on this, we then define our service offering under our pillars of expertise.
Providing our clients strategic, innovative, and fully integrated solutions for the new marketing landscape.