BUD CAMP
Turning unforgettable experiences into brand properties
Create a brand property for Budweiser that resonates with young-adult males at a time and place that are uniquely ownable for the brand.
Services
Sampling Campaigns, Large Events, Mobile Tours, Retail Events, Application Development
Bud Camp crews are deployed from coast to coast in a search for young-adult males looking to earn their way to the best party of the summer.
Bud Camp – the Ultimate Wildlife Experience. A three-day retreat where the unbelievable comes to life: live concerts, monster trucks, white water rafting, ATV courses, paintball games, and more… All hosted by 50 Bud Camp girls.
Every summer, since 2007:
- 25,000 consumers ‘experience’ Bud Camp
- +6,000 samples are distributed in the on-trade channel
- Total program integration brings 50MM+ impressions
Mosaic has won several awards within the North American marketing community for this campaign, and Bud Camp continues to thrive as a Budweiser property.
