Generating ‘Real’ Buzz

Taking PR to a new level

Reinvigorate an alcohol brand with the young-adult target audience by creating a unique impression on key influencers through sharable experiences.


PR Events, Large Events, Social Media Integration, Web Design

‘Graphic’ an influencer campaign themed entirely in the guise of a graphic novel.

Mosaic delivered a fully integrated experience, from concept, to creative to execution, considering every detail – including Brand Ambassadors transformed into virtual characters, engaging influencers beyond their expectations, bridging online and offline. All driven by Mosaic’s social media strategy.

  • Full house – 300 influencers in attendance
  • >200,000 Twitter impressions
  • >1200 new likes on Facebook – linked to the one event
  • Recognized by BizBash as:
    • Top Ideas to Steal for 2010
    • Top 10 Events of 2010
The Influence Circle
The Influence Circle

It starts with the consumer, and where they are


Based on this, we then define our service offering under our pillars of expertise.


Providing our clients strategic, innovative, and fully integrated solutions for the new marketing landscape.