Generating ‘Real’ Buzz

Taking PR to a new level

Reinvigorate an alcohol brand with the young-adult target audience by creating a unique impression on key influencers through sharable experiences.

Services

PR Events, Large Events, Social Media Integration, Web Design

‘Graphic’ an influencer campaign themed entirely in the guise of a graphic novel.

Mosaic delivered a fully integrated experience, from concept, to creative to execution, considering every detail – including Brand Ambassadors transformed into virtual characters, engaging influencers beyond their expectations, bridging online and offline. All driven by Mosaic’s social media strategy.

  • Full house – 300 influencers in attendance
  • >200,000 Twitter impressions
  • >1200 new likes on Facebook – linked to the one event
  • Recognized by BizBash as:
    • Top Ideas to Steal for 2010
    • Top 10 Events of 2010
Real_buzz_large
The Influence Circle
The Influence Circle
1

It starts with the consumer, and where they are

2

Based on this, we then define our service offering under our pillars of expertise.

3

Providing our clients strategic, innovative, and fully integrated solutions for the new marketing landscape.

Close