I really wish I was joking about formerly owning Geo Metro, but I am not. However, I kind of wish “Baby Blue” was still around today just so I could enter what is likely the most impactful (har har!) program we’ve run at Mosaic in recent history. The idea behind Auto Trader’s Cliff Your Ride is simple (and by simple, I mean simply genius!); if your car sucks, make a video explaining…
…why you deserve a sweet new ride. If you win, Auto Trader will give you $30,000 towards a new vehicle…oh and did I mention that they are also going to drive your old beater off a cliff?! Yeah, you read that right…DRIVE YOUR CAR OFF A CLIFF!!! Like, Thelma and Louise style, minus the whole outrunning the cops and people actually dying part. May the worst beater win!
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