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The day I "drank the Kool-Aid": my personal Mosaic XM experience

Post by Meg Kerr

Mosaickoolaid I was in a brainstorm session the other day for a product we are promoting on campuses across North America. For the warm up activity, we were asked to share our most memorable brand experience on campus – without hesitation, I started talking about my experience with Mosaic. I distinctly recall my first Mosaic experience. I was in my third year of university and, on the recommendation of a friend, decided to check… I was in a brainstorm session the other day for a product we are promoting on campuses across North America. For the warm up activity, we were asked to share our most memorable brand experience on campus – without hesitation, I started talking about my experience with Mosaic. I distinctly recall my first Mosaic experience. I was in my third year of university and, on the recommendation of a friend, decided to check out a Mosaic recruiting presentation on campus. A charismatic, outgoing guy named Trevor (who I still see daily in the halls of our office) lead the presentation, rewarding discussion participation with chocolate bars. Current Mosaic employees stood up and talked about their experience with the company – but they didn’t just talk, they evangelized. Seriously? You actually love your job that much? Having worked with other promo agencies before, I was a bit skeptical. It all felt a little cult-like to me. But the more I listened, the more I started to think maybe they were onto something. (After all, they did look pretty normal and non-cult-member-ish.) I had spent many hours in that same lecture hall for class, but this was the first time I a) received free chocolate, and, more importantly, b) was truly engaged. That summer I worked my first Mosaic program and it was the best employment experience of my life. I have since referred many friends to the company who have also ‘drank the Mosaic Kool-Aid’ and joined the XM team. I find it refreshing that company who creates memorable brand experiences is able to do the same with their employees. From the big things (internal incentives like trips and an in-office gym) to the little things (the fact that our president will still stop and introduce himself to a new face in the office), Mosaic continues to deliver an experience that makes almost impossible not to be a brand advocate. Is it any surprise we are able to deliver the same thing in field for our clients?
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