Help re-establish Diet Coke as a perfect treat or break from the daily routine, focusing on the next generation of young adults.
Create a national sampling campaign that reimagines the “intrinsics” of Diet Coke through fashion – one of our our target demographic’s biggest passion points.
The campaign grew volume share, increased consumption with current drinkers and drove purchase of Diet Coke during the activation period.
Diet Coke Get A Taste: Style Bar was awarded a Silver PROMO! award in the Best Experiential Campaign category and a Gold Experience Design Award in the Best Pop up Shop category.