Build brand awareness and encourage sales of select merchandise for DIY Suppliers by offering consumers an unprecedented shopping experience at The Home Depot.
Develop a team of over 120 Brand Ambassadors to visit the highest volume Home Depot locations across the US, performing engaging and informative consumer demonstrations and training Store Associates on key products.
A sales assist experience that resulted in significant sales lifts for Suppliers. Highlights of the results (demo vs non-demo) include:
Home Automation 302% lift
Plumbing products 334% lift
Cleaning products 1,142% lift
Tiling products 147% lift
Bathroom Retrofit kits 798% lift
Filtration Systems 100%