Bring the Magnum Pleasure Store legacy to life for the first time in Canada, using local insight to reinvent the global pop-up experience.
Give consumers a chance to satisfy their cravings by custom creating their very own Magnum bar at a pop-up boutique in Toronto’s most prestigious neighbourhood. Our world class execution brought bespoke luxury to life as we married local flare with glamour and art, enhancing Magnum’s 6 step custom creation process. A pleasure for the senses, the store quickly became a destination worth talking about, and waiting in line for.
The Magnum Pleasure store attracted more than 65,000 visitors during the campaign period, resulting in a steady increase in average daily sales that nearly doubled from opening to closing day. Due to demand, the store stayed open for an additional five weeks, and on closing day, we set a Magnum Pleasure Store global record for “most bars sold in a day.”