Develop an audience engagement strategy and creative event experience to facilitate networking, thought leadership and collaboration among the Microsoft's US partner eco-system to enhance the Worldwide Partnership Conference attendance and engagement.
Design and execute 3 RFID-connected US Partner events and produce a content series to support demand generation and event programming.
We created the US Regional Lounge, The People for Innovation cocktail reception and an exclusive US Partner Celebration hosted at Epcot, Disney World park. We worked with sponsor partners to build unique onsite activations that amplified socially and holistically integrated Microsoft products and services where relevant and contextual.
- 6,000+ attendees
- 35 US Partners filmed for custom content
- Reach for WPC-related content was 4.2M, with 8K+ engagements
- The program won a Gold Event Marketer Event Tech award for the Best Use of a Single Technology (B2B) and a Bronze for Best Combination of Event Technologies (B2B), as well as an Event Marketer Experience Design Award for Best Collection of Technology Interactives.