Raise the premium perception of the Stella Artois brand and offer millennials a once-in-a-lifetime experience they would be inspired to share with their social media networks.
Create a multi-sensory dining experience, inside a pop-up projection dome, designed to challenge attendees’ sense of taste, sight, smell, sound and touch. Every dish on the menu was developed with Stella Artois in mind and designed to show its versatility as a compliment to a full spectrum of different flavours.
Over 2,000 tickets to Sensorium were sold out in 20 days. Thirty seatings and more than 2,500 guests later, we saw overwhelmingly positive results, including more than 37.3MM PR impressions and 15MM Social Media impressions from 1,400 pieces of content shared out by attendees. Most importantly, we set a record in Ontario with the highest perception of “Premium Brand” Stella Artois has ever had – a direct result of the Stella Artois Sensorium experience.