Drive familiarity of Windows Phone through hands on, share-worthy experiences that increase consumers’ willingness to recommend.
A locally inspired marketplace, the Windows Night market set the stage for integrated UI and device demonstrations through five busker-style scenarios.
- 13,000+ Brand Ambassador-driven consumer demonstrations Significant increase in Windows Phone familiarity and recommendation scores
- 8,500+ new “Likes” on the brand’s Facebook Fan Page during the event
- 8.5+ million media impressions