Drive trial and awareness for the launch of XBOX One with our most important target, the XBOX gaming community.
Give the XBOX community a reason to rally together with the power of unlocking an incredible experience. We placed larger-than-life XBOX One consoles in targeted public spaces, overnight. Once our community pledged enough support, the consoles unlocked to reveal once-in-a-lifetime content-worthy experiences inspired by actual in-game scenarios.
• 250+ media stories generated internationally
• 8,500+ adjusted, and 3,500+ hands on trials1.3 million+ global social media impressions