BAND-AID® BRAND JINGLE TOUR

Bridging the worlds of offline and online

Educate consumers on the benefits of a new BAND-AID® Brand product, while re-invigorating the Jingle to engage Mom.

Services

Mobile Tours, Sampling Campaigns, Web Design, Application Development

Mosaic set out to change the way consumers see BAND-AID® Brand Bandages. A team of ambassadors hit the road in a branded mobile recording studio, inviting moms and their families to sing the beloved BAND-AID® Brand jingle. Performances were captured on video, with links emailed to consumers inviting them to view, share and vote on videos via facebook.

  • Strong Social Media Reach: With Facebook being # 1 source of site traffic, with no media buy.
  • Global Interest: Web Site visitors came from over 121 countries
  • Trial: 106% of objective
  • Big Reach: Combined with PR and XM, the program achieved +9M mass impressions
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The Influence Circle
The Influence Circle
1

It starts with the consumer, and where they are

2

Based on this, we then define our service offering under our pillars of expertise.

3

Providing our clients strategic, innovative, and fully integrated solutions for the new marketing landscape.

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