Case Studies

Movie Studios
Blockbuster sales require blockbuster tactics. It should come as no surprise then to learn that Mosaic’s in-store services are utilized by virtually every major movie studio in North America to help maximize sales and deliver a strong ROI around each DVD release. 

Thousands of Mosaic’s trained in-store brand ambassadors are able to coordinate and deploy to upwards of 10,000 unique retail locations in a single week.  Mosaic’s presence to assist the retailer ensures that the appropriate in-store material is in place during the critical first week of any new DVD release, driving significant sell-through during a time when the majority of promotional activity is occurring for a new title.

To further enhance every DVD title launch, the brand ambassador completes a call report after each store visit (including the store manager’s signature to validate her visit), and takes digital pictures that the client is able to see the same evening on their custom, password-protected Mosaic Website.

Digital Imaging
In a highly competitive and fast paced category like digital imaging products, Mosaic provides competitive advantage to one of the key brand leaders.  Picture this… by leveraging more than 250 brand ambassadors – ambassadors who have been hired based on the intimate characteristics of the client’s brand – Mosaic is able to act simultaneously, consistently, and effectively in more than 200 nationwide stores.

While at the retail location, the Mosaic ambassadors duties include:

• demonstrating key product benefits,
• training retail associates,
• securing incremental merchandising opportunities, and
• providing clear line of site to existing store conditions via our web based call reports.

The client is kept aware of what’s actually happening in the retail locations via a custom, password-protected portal, which allows the client to feel like they had made the visit themselves.

Consumer Packaged Goods
Fast paced new product innovations, expanding consumer choices, and dynamic changes in the retail landscape all make “winning at retail” a critical part of any brands going to market strategy.  Read more about how Mosaic works with large CPG companies to help them sell more product.

Working closely with the CPG brand owner, Mosaic establishes a clear “door-up” road map of which retailers our trained Mosaic ambassadors will call on to affect positive change for the brand.  Key activities include:

• Out-of-Stock corrections
• Plan-o-gram compliance
• Store staff product education
• Managing devoids
• Reporting on client and competitive display activity
• Shelf resets

Testimonials

"The Mosaic field representatives are knowledgeable about our business which makes us feel as if they are a direct employee. We push them for excellence at the store level and have been pleasantly surprised with their response to our needs."

"Over the past three years of working with Mosaic, we continue to see improvement in those activities that drive sales for our products and the accounts. I would stack their performance and technology against anyone in the business. On top of helping us increase sales, they have also been able to take cost out of the process which enables us to focus on revenue generating opportunities."