Aidan Tracey is the President of Acosta Mosaic Group (AMG), the full service marketing services business created by the merger of Acosta and Mosaic Sales Solutions in July 2012. As one of the largest independent sales and marketing services agencies in North America, AMG can deliver unmatched national and local reach for brands that want to connect with consumers at retail, in the community, or online. Aidan brings to AMG extensive experience helping brand marketers combat the growing erosion of traditional forms of mass media by combining three key forms of marketing – Experiential, Digital/Social media, and Shopper Marketing to reach consumers.
Prior to his current role, Aidan was the CEO of Mosaic Sales Solutions, which at the time of its merger with Acosta employed over 12,000 people in field annually and had offices throughout the USA and Canada.
Aidan’s career also includes experience as the Vice President of Digital Media for North America at Labatt-Interbrew (now ABInBev). Throughout his seven-year tenure, he enjoyed a variety of assignments including responsibility for all web based consumer activity and database marketing. Additionally, Aidan held the position of Director of Marketing and Brand Manager for the regional brand portfolio. Prior to joining Labatt, Aidan was a brand manager at Procter & Gamble on such leading brands as Crest and Ivory Bar.
Aidan received an Honors Business degree (BBA) from Wilfrid Laurier University.
It starts with the consumer, and where they are
Based on this, we then define our service offering under our pillars of expertise.
Providing our clients strategic, innovative, and fully integrated solutions for the new marketing landscape.