Hanover Back to School Study

That’s why we partner with top-tier research experts to provide exceptional content and insights to support marketers, brands, and clients in optimizing their back-to-school campaigns.

We partnered with Hanover Research to create the Back-to-School Purchase Intent Guide. This resource offers valuable tools and insights; from understanding parents’ motivations, behaviors and purchase drivers, to recognizing the impact of children’s opinions, to successful marketing strategies that brands and retailers can use to connect with their target audiences.

Key learnings & takeaways:

• Impact of Purchase Motivations
• Children's Influence
• Durability and Quality Focus
• Research Preferences

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