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Blog - April 17, 2013

Is Beauty Really in the Eye of the Beholder?

in Dove, Marketing, female marketing, women, beauty

STOP being your worst critic. You ARE more beautiful than you think.

Dove has helped woman feel beautiful (and boost their self-esteem) in ways that many other brands haven’t dared. It started with their ‘Real Beauty' campaign back in 2004, when they abandoned the stick-thin models for women of all shapes, sizes and ethnic groups in an effort to make meaningful impressions with real women.

This past week, Dove decided to push their vision one step further. With the help of a forensic sketch artist, they aim to demonstrate to woman that through the eyes of others they are in fact more beautiful than they think.  

Watch the video and see how Dove connects with woman on a level far deeper than the typical beauty brand through brilliant storytelling. 

Ladies, grab the tissues…


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