Revitalize consumer’s perception of Bud Light by repositioning the brand as the perfect beer for whatever happens next.
Develop a series of highly shareable videos inspired by the 2014 Bud Light Super Bowl commercial. Within a four-hour window, Mosaic authored produced, shot, edited and released three unique videos. Each video was crafted to demonstrate that being #UpForWhatever can result in unimaginable experiences.
• More than 1 million views in 72 hours
• Over 55k facebook likes within 72 hours
• Ranked as one of the top viral videos of the year by Ad Age