Canada Olympic House

Experiential

Canada Olympic House

  • Brand Development & Design
  • Experience Design
  • Art Direction
  • Copywriting
  • Brand Activation
  • Sponsorship
  • Sports
  • Event Production
A group of smiling athletes taking a selfie together, wearing matching jackets and medals.
When the Canada Olympic Committee wanted to create an authentically Canadian place for athletes, we built them a house that feels like home halfway across the world.

Challenge

The 2024 Olympic Games in Paris posed a unique challenge: transforming a cold, stark venue into a space that embodied Canada’s warmth, vibrancy, and pride.

Solution

We crafted a vibrant brand identity, showcasing the country’s colours and athletes, to breathe life into the space. Every touchpoint was tailored to create an immersive experience celebrating culture and bringing athletes, fans, and sponsors together. We designed 500+ pieces of décor and artwork, and shipped 50,000 pounds of materials from Canada to Paris to transform the Centre des Congrès de la Villette into a stunning three-storey, 20,000-square-foot hub of Canadian pride.
A large crowd gathers in a red-themed room watching a presentation on stage celebrating athletes.
A retail store with red merchandise displays beneath large screens showing a Canadian Olympic symbol.
Black and white image of athletes in action with the text "L'INVINCIBLE COURAGE BRAVE IS UNBEATABLE" in red.
A group of athletes wearing medals stands on a stage under a sign that reads "Athlete Celebrations" in both French and English.
A group of athletes on stage at an event celebrating their achievements, with a background displaying "Athlete Celebrations" in English and French.
A red background featuring an emblem with a white maple leaf above the Olympic rings.
A busy store with people shopping for sports merchandise, featuring red and white apparel displayed.
A smiling equestrian competes in an event, riding a horse against a red background.
A lively group of people celebrate in front of a bright sign with a person standing and raising their arm excitedly.
Red wall with white text reading "Équipe Canada x lululemon" in a store display.
A large group of athletes in red and white uniforms march together in a stadium during an opening ceremony.
A vintage black-and-white photo of a women's basketball team and a coach, with "Commercial Grads" on their uniforms.
Red banner with the text "Équipe Team Canada" in bold white letters.
A band performs on stage in front of a large, cheering crowd inside a venue.

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