Skip to Main Content
Blogue - August 15, 2016

Kevin George, President and CMO of Mosaic, Talks to Ad Age About Trends in Experiential Marketing

Kevin george

Kevin George has spent more than 25 years in marketing -- almost all of it on the client side working for companies including Seagram, Unilever and Beam Suntory. Last year he jumped into the agency world, taking a job as president and chief marketing officer of Mosaic, a fast-growing shop specializing in experiential and content creation. In doing so, he gained some new perspective on his old client-side role. "The timelines that clients give agencies is really unreasonable in general. Time tends to produce better creative and I start to appreciate that on this side," he said. Those were among the insights Mr. George shared with Ad Age in an interview from the Chicago office of Mosaic, where the shop is headquartered. Mosaic is owned by Acosta, a giant sales and marketing company that serves as the outsourced sales arm for major consumer-packaged goods companies. Mr. George's responsibilities include serving as CMO of Acosta. Mosaic -- whose clients include Procter & Gamble, Coca Cola, Anheuser-Busch InBev, Microsoft, Best Buy and Diageo -- has grown from 1,972 employees in 2015 to 2,487 this year. Mosaic in June acquired Los Angeles-based content company Contend. The shop's clients include Netflix, for which it crafted a 1980s-influenced promotional campaign for the hit show "Stranger Things." Mr. George left Beam Suntory late last year after serving as the liquor marketer's global chief marketing officer. He joined Beam in 2009 after a career at Unilever where he was VP-general manager for Unilever's deodorant and health care business. He was known for spearheading unconventional marketing campaigns for Axe body spray. In the interview from Mosaic's new office in Chicago's bustling West Loop neighborhood, Mr. George discussed trends he witnessed as a liquor marketer, while offering insights into how the experiential business is changing.

http://adage.com/article/cmo-strategy/beam-cmo-booze-trends-left-agency/305423/

Comments

Dell Loan June 19, 2017 03:31

Hello. Are you in search of a legit loan lender, tired of being turned down by banks and mortgage,are you tired seeking Funds to finance your Business, or are you financially embarrassed that you cannot pay up your Debt and Bills, Do you think of getting a Financial Help ? while don't you hurry now and Grab your Guaranteed and Unsecured Loan today at Dell Loan Company, we give out the best service ever to all our customer, and will are working towards and beyond our customers reach and expectation, as we Render out all kinds of Loans. to Loan seekers, Individuals, Cooperate Organization's, Companies, and so on.We give LOANS at the range ?10,000.00 and ?10,000,000,000. 00, Pounds, Euros Max. with an interest rate of 3%.So do you need a loan today to finance your budget. I await your email today. E mail:(dellloan@aol.com) Dell Loan Company Frazione Castelletto, 38, 20080 Albairate, (Milano), Italië.

Identifié comme inapproprié
Benjamin Brooks June 17, 2017 18:41

DO YOU NEED A LOAN? IF YES Email: benjaminbrooksloans@gmail.com: FOR YOUR LOAN TODAY,WE ARE AT YOUR SERVICE. Dear Sir, Madam, Do you need a loan? Are you interested in getting any kind of loan? Or are you financially worried? Do you have a debt to pay? If yes, We give out loans to all parts of the world. To get your loan today, Contact us now Via company Email address at :benjaminbrooksloans@gmail.com: We Expect your prompt responds, we are at your service. Best Regards, Mr. Benjamin Brooks M/D Contact :benjaminbrooksloans@gmail.com: for your loan today, we are at your service.

Identifié comme inapproprié
Dell Loan June 03, 2017 07:55

Greetings, We Best Online Finance (BOF) Limited in Milano,Italy. based on consulting group for international debt and equity project finance in addition to commercial mortgage finance in the WORLDWIDE market. Our firm has recorded a lot of breakthroughs in the provision of first class financial services to our clients especially in the area of Loan syndication and capital provision for individuals and companies. Our packages include; * home Loan * Auto Loan * Mortgage/Business / Co-operate Loans * Credit International * Personal Loans ETC (No social security and no credit check, 100% Guaranteed!) For more information kindly contact us via Email: (dellloan@aol.com) Note: Only serious minded clients are welcome not all. Best Regards Mr. Robert Conyer The Managing Director Best Online Finance Frazione Castelletto, 38, 20080 Albairate, Albairate, milano 20080 (Milano) Italy.

Identifié comme inapproprié
Huston lucas June 03, 2017 04:36

Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today Hustonlucasloanfirm@gmail.com for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before money payment begins. So, if you are interested, In Getting A Loan Email Us: Hustonlucasloanfirm@gmail.com God bless you Thanks.Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before mont payment begins. So, if you are interested, In Getting A Loan Email Us Hustonlucasloanfirm@gmail.com God bless you Thanks

Identifié comme inapproprié
Huston lucas June 03, 2017 04:35

Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today Hustonlucasloanfirm@gmail.com for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before money payment begins. So, if you are interested, In Getting A Loan Email Us: Hustonlucasloanfirm@gmail.com God bless you Thanks.Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before mont payment begins. So, if you are interested, In Getting A Loan Email Us Hustonlucasloanfirm@gmail.com God bless you Thanks

Identifié comme inapproprié
Huston lucas June 03, 2017 04:34

Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today Hustonlucasloanfirm@gmail.com for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before money payment begins. So, if you are interested, In Getting A Loan Email Us: Hustonlucasloanfirm@gmail.com God bless you Thanks.Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before mont payment begins. So, if you are interested, In Getting A Loan Email Us Hustonlucasloanfirm@gmail.com God bless you Thanks

Identifié comme inapproprié
huston lucas June 03, 2017 04:30

Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today Hustonlucasloanfirm@gmail.com for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before money payment begins. So, if you are interested, In Getting A Loan Email Us: Hustonlucasloanfirm@gmail.com God bless you Thanks.Do you need a loan to pay your bills? Do you need personal or business loan? Need a loan for various other purposes? If yes, please contact us today for a loan. We offer the largest loan of $5,000.000.00. We offer loan @ 3% fixed interest rate for the duration of 1-20 years. We give two months grace period before mont payment begins. So, if you are interested, In Getting A Loan Email Us Hustonlucasloanfirm@gmail.com God bless you Thanks

Identifié comme inapproprié
Anatiliatextileltd@gmail.com June 02, 2017 17:36

Do you need a loan? Do you need financial help? Does your firm, company or industry need financial assistance? Do you need finance to start your business? Do you need finance to expand your business? Do you need personal loan? Please, contact us for more information: bdsfn.com@gmail.com anatiliatextileltd@gmail.com Mrs Becky Hai bisogno di un prestito? Hai bisogno di aiuto finanziario? La tua impresa, azienda o industria ha bisogno di assistenza finanziaria? Hai bisogno di finanziamenti per avviare la tua attività? Hai bisogno di finanziamenti per espandere la tua attività? Hai bisogno di prestito personale? Vi preghiamo di contattarci per ulteriori informazioni: Bdsfn.com@gmail.com Anatiliatextileltd@gmail.com Potrebujete úver? Potrebujete financnú pomoc? Potrebuje vaša firma, firma alebo priemysel financnú pomoc? Potrebujete financné prostriedky na zacatie podnikania? Potrebujete financie na rozšírenie svojho podnikania? Potrebujete osobnú pôžicku? Prosím, kontaktujte nás pre bližšie informácie: bdsfn.com@gmail.com anatiliatextileltd@gmail.com Avez-vous besoin d'un prêt? Avez-vous besoin d'aide financière? Votre entreprise, entreprise ou industrie a-t-elle besoin d'aide financière? Avez-vous besoin de financement pour démarrer votre entreprise? Avez-vous besoin de financement pour développer votre entreprise? Avez-vous besoin d'un prêt personnel? Veuillez nous contacter pour plus d'informations: bdsfn.com@gmail.com anatiliatextileltd@gmail.com Necesitas un préstamo? ¿Necesita ayuda financiera? ¿Su empresa, empresa o industria necesita ayuda financiera? ¿Necesita finanzas para comenzar su negocio? ¿Necesita financiación para expandir su negocio? ¿Necesita préstamo personal? Por favor, póngase en contacto con nosotros para más información: bdsfn.com@gmail.com anatiliatextileltd@gmail.com

Identifié comme inapproprié
Affordable Loan Offer ( PergoCF@cheerful.com ) June 01, 2017 23:28

Affordable Loan Offer ( PergoCF@cheerful.com ) Do You Need A Business Loan? ( PergoCF@gmail.com ) Interested applicants should Contact us via email: ( PergoCF@qualityservice.com ) Do You Need A Business Loan,Or A Personal Loan,At 1.0% If Yes? Name,Amount,Country,Loan Durations,Phone Mobile:Please, Interested Applicants Should Contact Us Via Email: PergoCF@cheerful.com ,( PergoCF@qualityservice.com ), PergoCF@gmail.com Kindly write us back with the loan information; - Complete Name: - Loan amount needed...$, €, £: - Loan Duration: - Purpose of loan: - City / Country: - Telephone: - Name of the Site: Interested Applicants Should Contact Us Via Email: PergoCF@cheerful.com ,( PergoCF@qualityservice.com ), PergoCF@gmail.com Yours Sincerely, Mrs. Ceren Kelly Interested Applicants Should Contact Us Via Email: PergoCF@cheerful.com ,( PergoCF@qualityservice.com ), PergoCF@gmail.com We look forward to hear from you ASAP.

Identifié comme inapproprié
Victor Daniels May 31, 2017 09:26

Hello Sir / Madam, Do you need a credit/financial help for your business, mortgage, rent, personal loan, loan for a car or buy a house or even tuition fee for your child? We offer funding at a very low interest rate of 2.5%. All interested Applicants are to contact us via email; vdaniels0007@gmail.com with the below information. EMAIL: [vdaniels0007@gmail.com] Best Regards.

Identifié comme inapproprié
Load More