Bank of Montreal

Brands that are humaner

The Bank of Montreal
The BMO200 fountain

How do you celebrate your birthday when you’re a bank? Gift your wishes to the communities you serve.

Results

15 point jump

in brand consideration

Results

45%

increase in brand awareness

Results

98%

video completion rate

Results

Merit

OneShow, Indoor Spaces

Results

Judges Choice

RGD So(cial), Good Awards

As the bank that’s been here to help since 1817, the Bank of Montreal challenged us to mark their 200th birthday with a gift that gave back. The result was the BMO200 fountain, a 17-foot, interactive, kinetic sculpture designed to help people wish it forward. Made entirely of flip dots, activated by tossing a digital coin from your mobile device, it was a first of its kind. Complemented by a fully integrated campaign, including a library of digital content made of the most memorable wishes fulfilled, the real measure of success wasn’t just the tremendous scale of the year-long program, but the lasting impact it had on communities nationwide.

What we did:
Live, Content, Social, Integrated, Campaign, OOH, Ambient, Environmental Design, Digital Design, Art Direction, Copywriting, Immersive AR/VR

Bank of Montreal
Bank of Montreal
Bank of Montreal
Bank of Montreal
Bank of Montreal