Bud Light

Experiences that are epicer

Bud Light
Whatever, USA

When an advertising campaign on its own won’t do, you turn the brand into a destination. Literally.

Results

Bronze

Cannes Lions 2015 - Branded Content & Entertainment Branded Live Experience

Results

19%

jump in purchase intent

Results

37,000

pieces of social content

Results

1.8 million

consumers engaged

When Bud Light launched #UpForWhatever, it became a call to action for millenials across the US. Despite a robust mass campaign however, the emotional connection with the brand was still tapping out flat. To engrain the attitude into the target’s DNA, as well as create a stronger brand link, we brought the tagline to life by taking over a town where whatever wasn’t just possible, but embraced.

What we did:
Live, Content, Social, Integrated, Campaign, Consumer Promotion, On-Premise, Environmental Design

Bud Light
Bud Light
Bud Light
Bud Light