When an advertising campaign on its own won’t do, you turn the brand into a destination. Literally.
When Bud Light launched #UpForWhatever, it became a call to action for millenials across the US. Despite a robust mass campaign however, the emotional connection with the brand was still tapping out flat. To engrain the attitude into the target’s DNA, as well as create a stronger brand link, we brought the tagline to life by taking over a town where whatever wasn’t just possible, but embraced.
What we did:
Live, Content, Social, Integrated, Campaign, Consumer Promotion, On-Premise, Environmental Design