When reinventing B2B activations means reimagining how we learn.
As the largest tech conference in the world, Oracle needed to re-establish itself as the thought leader in the category. To do so, we flipped the script and looked at the multi-day event through the eyes of attendees, not the organizers. Working with Stanford University, we reintroduced play into the curriculum and created Collective Learning – a new approach to learning together through interactive social interaction.
What we did:
Live, Content, Production, Social, Immersive AR/VR, Content Channel Planning, Media Planning, Environmental Design