How granting one little girl’s wish didn’t just break the Internet, but increased donations tenfold.
An avid dancer and cancer survivor, Olivia made a wish to be famous. Like celebs before her, that meant turning her into a viral sensation. Leveraging the power of social media, and a few friends like choreographer Blake McGrath, what started as a dance move turned into a movement. Resulting in a trending hashtag, over 53,000 #DoTheLivi videos and 87 million earned, unpaid impressions, #DoTheLivi is proof that using our powers for good is good business.
What we did:
Content, Social, TV, Film, Art Direction, Copywriting, Package Design, Production