Integrated Commerce
Tim Hortons Roll Up 2 Win
- Integrated Commerce
- Promotions
- Illustration
- 3D Design
- Animation
- Displayers
- OOH
- Shopper
When Tim Hortons wanted to launch an iconic promotion in grocery, we rrrrrrrolled up in aisle with an impact.
Challenge
One of the category’s most iconic promotions, Tim Hortons Roll Up to Win was launching in grocery stores for the first time ever. The challenge was how do you take such a well-known program and bring it to store in a clear, simple, and exciting way.
Solution
Perhaps one of the most iconic elements of the RUTW campaign, we used the dynamic energy and vibrant look of the “arrow” to literally lead people to our promotion in OOH, through digital, in-store, and every chance we got.
