Brand Design
Toronto Blue Jays Blue Wave
- Brand Development & Design
- Illustration
- Logo
- Typography
- Art Direction
- Packaging
- Copywriting
- Strategy
When the Toronto Blue Jays wanted to create a stadium-specific beer, we created a rally-cry in a can based on a beloved baseball tradition.
Challenge
Create a stadium-specific beer that would not only connect with their fanbase at home, but Canadians across the country.
Solution
Presenting Blue Wave: a rally cry in a can. Inspired by ‘the wave,’ a tradition abandoned by the rest of baseball but beloved by Blue Jays fans, we used colours inspired by the Blue Jays retro ‘new blue’ uniforms, created embossed baseball stitches resembling ‘the wave’ as the focal point of the design, and built a bespoke word mark that made waves.
